Amazon A+ Content
The A+ content was designed to enhance product storytelling and improve clarity within the Amazon shopping experience. Layout, hierarchy, and visual emphasis are used to highlight key benefits, differentiate flavors, and create a more engaging and informative product page.
Costco Launch Campaign
The Costco launch campaign introduces Kindling into a new retail environment through bold, story-driven social media content. Messaging and visuals highlight scale, humor, and everyday use, creating an engaging and approachable digital campaign aligned with the brand’s voice.
Kindling offers a holistic approach to brand application, extending an established identity across e-commerce, product exploration, and campaign to create a consistent and engaging brand presence.
Kindling Snacks
Packaging - E-commerce - Marketing Design
Kindling Snacks is a better-for-you snack brand focused on creating nutrient-dense, convenient, and flavorful products designed for everyday adventure. Built around protein-packed pretzels made with whole grains and clean ingredients, the brand encourages consumers to explore more, play more, and fuel their lives on the go.
The design extends Kindling’s established brand into e-commerce and campaign applications, translating its bold, outdoors-inspired identity into digital and retail experiences.
Flavor Exploration
New flavor directions explore variation within the existing Kindling brand system, using color and product cues to differentiate each variety while maintaining overall consistency.
Brand Foundation
Kindling’s existing identity establishes a bold, outdoors-inspired visual language defined by expressive illustrations, warm color, and strong typography. This foundation informs how the brand shows up across every application.